Entrepreneur - Small Business
Take control of your business trajectory, make informed decisions, and build a roadmap for long term success.
Most entrepreneurs/business owners begin their journey because they have a talent or passion for something they do exceptionally well. Their enthusiasm and expertise inspire them to turn what they love into a business. However, mastering their area of interest doesn’t necessarily mean mastering the complexities of running a successful company. Managing employees, marketing, operations, and strategic growth demand a distinct skill set—one that many entrepreneurs haven’t yet had the opportunity to develop.
That’s where Deliberate Direction comes in. It bridges the gap between your expertise and the business knowledge needed to thrive. With the right guidance, you can master the essentials of leadership, financial strategy, and sustainable growth—turning your passion into a thriving, well-run business. Success isn’t just about talent; it’s about learning the business side, too, and Deliberate Direction will help you do exactly that.
Data from the U.S. Bureau of Labor Statistics (BLS) shows that approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more. Without a clear direction and cohesive strategy, even the most promising ventures are likely to falter.
Deliberate Direction is the ultimate framework for achieving your business goals and building a decision-making process that will serve you for years to come. By following its five transformative stages—Analyze, Align, Apply, Assess, and Adjust—you can turn ambitious aspirations into tangible results while laying the foundation for sustained growth and success.
There are Three Ways to Reach Your Business Goals Through Deliberate Direction:
Self Guided
Purchase the Deliberate Direction Workbook, and pursue a plan on your own. The Deliberate Direction Planning Workbook is where all tracks start. The workbook provides over 60 pages of inspiration and information to help you launch into the program, and will get you started on a firm foundation. ** All workbooks come with one 30 minute coaching session, a $49 value, and additional Individual coaching sessions are available to purchase to assist you on your journey.** Click on the button below to purchase a workbook.
Group Training
Join a group training- either online or in person. Groups meet every other week (seven times) over a 13 week period. Each session will include: new material from the planning workbook, a review of progress made between sessions, and individual help and direction for your plan. Your planning workbook is included. If you are interested in joining a future group training, please click on the button below.
Personalized Training
Schedule a personalized training for your business and staff (up to 6 staff members). Trainings can be flexibly scheduled based on the needs of the business and can be held in person or online. Each session will include: new material from the planning workbook, a review of progress made between sessions, and individual help and direction for your plan. Planning workbooks for all staff are included. Please click on the button below to learn more.
Deliberate Direction isn't just a program.
It's a mindset.
It’s a way to take control of your business trajectory, make informed decisions, and build a roadmap for long term success.
Analyze
The journey begins with Analyze, where you take an honest and thorough look at your current position. This step allows you to identify strengths, weaknesses, opportunities, and obstacles, giving you a clear understanding of where you stand and what’s needed to move forward.
Align
Align ensures your business goals are not only clear but also deeply connected to your values, vision, and priorities. This alignment ensures every decision you make will bring you closer to your desired outcomes.
Apply
Once your path is set, Apply empowers you to take purposeful action. It’s not just about making moves; it’s about making the right moves with intention and precision.
Assess
To keep you on track, Assess encourages regular check-ins to evaluate progress and fine-tune your strategies.
Adjust
Adjust ensures you remain adaptable in the face of unforeseen challenges or changes, allowing you to pivot effectively without losing sight of your ultimate goals.
Ready to begin?
Get started with the self-guided workbook, or schedule a consultation to join an existing training or schedule your own.